When & Where
Join Our Free Celebration
Upcoming Date to be Announced!
This Celebration Includes
Party Solutions and Free Samples
Giveaways and Prizes
Special Savings
Live Music, Kids Activities and More!
Previous Special Guests
Mariachi El Rey
Mariachi El Rey is a fusion of nationalities and cultures where all members are united by the music they love and that allows them to bring people happy moments, feelings, romance and lots of positive energy.
DJ Julz
DJ Julz is one of New Jersey’s most popular and rapidly growing DJ’s for parties, clubs, and private events in the Tri-state area. Well known for his success in blending Hip Hop, House, Latin, Reggae, Soca and Top 40, he never fails to give the crowd exactly what they are looking for.
Chipelo
Latin Artist
Chipelo is an emerging Latin artist whose unique blend of reggaetón, bachata, hip-hop, and R&B creates an authentic soundtrack for young adulthood. Through heartfelt storytelling and high-energy performances, his music explores love, resilience, identity, and personal growth while celebrating his Latin roots.
Airbrush Tattoo Artist
by Patty P
Add some flair to your day with face painting! Our artist will be creating custom, fun designs!
See What's In Store
Check out the excitement from our 2026 Hispanic Heritage celebration! Guests sampled delicious products from brands like Herdez, Minute Rice, On the Border, and Ritz! Plus, they enjoyed music from Mariachi El Rey and Chipelo, spinning from DJ Julz, face painting, special savings, prize giveaways and more excitement!
Past Event Photos
Shoppers enjoyed the event while picking up their groceries!
A non-profit organization received a charitable donation from Safeway!
Shoppers had their faces or hands painted
Shoppers stopped at our Welcome Table to take a coupon, enter our raffle, and take home some freebies
Featured Recipes
Learn how to make our recipes featured from our events
CHOOSE A RECIPE 
Lemonade Yakult
Ingredients
- 8 oz lemonade
- 2 Yakult bottles
- Lemon slices as garnish (optional)
Directions
- Prepare lemon slices by washing lemon and slicing them.
- In a serving glass, add in ice cubes, lemonade and Yakult.
- Add lemon slices as garnish.
- Mix and enjoy!
Courtesy of
Taco Bowl
Ingredients
- Ben’s Original Spanish Style or Whole Grain Brown Ready Rice
- Ole EL Paso Taco Seasoning
- Ole EL Paso Taco Shells
- Desert Pepper Mild or Hot Salsa
- Signature Select Pinto Beans
Directions
- Cook Ben’s Original rice in microwave according to package.
- In a saucepan over medium heat, add one can of drained pinto beans and 1/3 cup of water.
- Add 1 heaping teaspoon of Old El Paso taco seasoning and mix thoroughly.
- Combine with cooked rice.
- Top with Desert Pepper Salsa.
- Break taco shells and use to scoop beans and rice.
Courtesy of
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